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This hotel is situated in the exclusive and luxurious commercial district of Serrano, at the heart of the city. Located between the Velázquez and Goya Street, the hotel is close to the shopping street Serrano Street, the Plaza Colón, the National Library, the archaeological museum and the Paseo de la Castellana. Links to the public transport system can be reached within 50 m and takes guests to the Madrid Barajas Airport (13 km). The three most important museums of the city, Prado Museum, Thyssen Bornemisza Museum and the Reina Sofía Modern Art Centre are all located on a street nearby. The various shopping facilities and entertainment venues can be reached within only a few minutes.
The hotel was built in 1910. 61 rooms, including 10 suites and 33 double rooms, are located on 6 storeys and can be reached by lift. Guests are warmly welcomed by English-speaking staff at the 24-hour reception desk in the lobby. Check-in/check-out service is available round the clock. Amenities include a baggage storage service and a safe. Wireless internet access allows guests to stay connected while on holiday. The tour desk offers assistance with booking excursions. The hotel has a range of facilities for guests with disabilities. Wheelchair-accessible facilities are available. There are also a number of shops that make for great strolling and browsing. Additional amenities include a newspaper stand and a TV room. Guests arriving by car can park their vehicles in the garage or in the car park. Further services and facilities include a babysitting service, a childcare service, medical assistance, room service, a laundry service and a coin-operated laundry. A bicycle hire service provides all the necessary equipment for exploring the surrounding area. A business centre with fax machine and projector is available.
Air conditioning and individually adjustable heating ensure that rooms maintain comfortable temperatures. Guests can enjoy the view of the city from a balcony or terrace. All rooms are carpeted and include a queen-sized bed and a sofa bed. Extra beds can be requested. A safe, a minibar and a desk are also available. Additional features include a refrigerator and a mini fridge. An ironing set is provided for guests' convenience. A direct dial telephone, a television with satellite/cable channels, an alarm clock and WiFi (no extra charge) are provided as well. A hairdryer and a vanity mirror are available in the bathrooms, which are equipped with a shower and a bathtub. For extra comfort in the bathrooms, guests are offered cosmetic products. Guests can also book wheelchair-friendly rooms with wheelchair-accessible bathrooms. The hotel has family rooms, non-smoking rooms and smoking rooms.
Guests can enjoy a selection of sport and entertainment options. Leisure activities and facilities at the hotel include a gym or, for a fee, cycling/mountain biking.
Various dining options are available, including a restaurant, a breakfast room, a café and a bar. Bed and breakfast can be booked. A continental breakfast buffet guarantees a great start to the day. For lunch and dinner, guests can order à la carte. Special meals, including diet meals, are also available. The hotel also offers special catering options.

Calle de Jorge Juan, 17
Check-in from 2:00 PM · check-out by 12:00 PM
Excellent
953 reviewsUser: B540MDandreal
Trip type: Family
Amazing gem
Amazing experience! All of the staff was wonderful, the location could not have been better (lots of shops and restaurants nearby), and the room was super comfortable! Patricia Alonso, Guest Services / Front Office at ICON Wipton, responded to this review…
User: Patricia S
Trip type: Friends getaway
Unprofessional staff/management
After more than 12 years staying at this hotel Im afraid we will never do it again.We spent 2 nights there and the second night we were woken up for the shouting int he corridor. We understand, the hotel cant control where other guest do but we were expecting…
User: Relax45097479022
Trip type: Family
Wondeful spot for a family of 4 near retiro, Metro
Great location, a close walk to Retiro park and the Retiro metro stop. Very friendly staff. we had an excellent room with very comfortable bed, bunk beds, and a nice window. spacious. Very elegant interior, clean, modern, not pretentious, and very quiet - wond…
User: 170ilanam
Trip type: Couples
Best place to stay in Madrid
I have stayed many times at the Icon Wipton in Madrid and every time I’m so happy to be there! Pablo, Enrique and everyone at reception make us feel at home and are always helping us with everything we might need. The location and breakfast are fantastic. High…
User: Amir R
Trip type: Business
Coming to Spain stay at Icon Wipton
It was exceptional stay at Icon Wilton, great location and great people. Mr. Pablo was really friendly and helpful as well as all staff on reception & room service. I will definitely come back Patricia Alonso, Guest Services / Front Office at ICON Wipto…